July 2022 - August 2022
Project Summary:
In 2022, VNSNY was rebranded to VNS Health. In this transition, I served as the Rebrand Ambassador and tasked with leading rebranding efforts for my department, including redesigning existing products. I designed multiple landing pages for different lines of business within VNS Health, including the main landing page for my department, which is used by hundreds of business users daily. I used the company's brand guidelines to help me come up with ideas in line with VNS Health's design standards.
Original VNSNY BIA landing page
Below is the rebranded landing page that I designed and deployed.
Above is the rebranded homepage for my department. The different lines of business are pictured in the ring chart; each sector is linked to the corresponding line of business's landing page. I chose to add critical KPIs on the right side of the page (values are censored here). I also added an activity log on the right side of the page, so users can easily access their most frequently used dashboards and see their activity. Additionally, user's top dashboards are easily accessible in the bottom left quadrant.
When users click on a line of business (ex: Hospice Care), they are directed to the corresponding landing page. The old VNSNY landing page is pictured below:
Old VNSNY Hospice Care landing page
In my rebranded iteration, the landing page contains more detailed KPIs (key performance indicators) on the left side of the page, as well as the different teams within this line of business. Users can click on a department (ex: population management) to see all the dashboards related to that department, or click on 'All Hospice Reports' and search for a dashboard.
This is an example of a landing page for Hospice, a line of business within the organization. This page contains more detailed KPIs relating to hospice care (left), as well as the different teams within this line of business. Clicking on each department will reveal the reports related to that department; users can also click on 'All Hospice Reports' and search for a specific report.
Below is the open menu of all the dashboard links within Hospice Care. The icons next to the dashboards indicate to the user whether the dashboard is operational, is less than 30 days old, or has a technical issue and is temporarily down (indicated by a red circle with an X)
Looking Back
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Looking Forward
If I were to redo this project today, I would:
- Use darker text color for the KPIs to make them easier to read
- Red or green trend indicators for the KPIs, as visual encoding is very helpful for summary level data such as this